Project: Stills and video work for the UTMB and CCC races
Organization: UTMB
Role: Photographer, videographer, editor
Audience: Children and adults ages 16-65, active trail runners
Deliverables: Social posts, event photography, reels
The Brief:
Showcase athletes, fans, and landscape throughout UTMB to promote the race and experience. Create content that showcases the races and what makes them unique.
Creative approach:
This centered around capturing the biggest trail race in the world in a unique and personal way. In order to document the challenging course and immense accomplishment in this race, the goal was to immerse viewers into the experience with dynamic race photography, following athletes during tough climbs, showing the landscape, and candid athlete interactions. Rather than just documenting the runners, the campaign follows the relationship between the runners, the mountains, and the community.
