Project: Stills and motion work for Vermont Youth Cycling's first event of the season
Organization: Vermont Youth Cycling
Role: Videographer, editor, photographer
Goal: Showcase the welcoming atmosphere of Vermont Youth Cycling to strengthen brand awareness and increase trust
Audience: Adults who have children ages 10-18 who bike in some capacity and are active
Deliverables: Social posts, event photography, recap video
Creative approach: In addition to focusing on riders on the course, the content highlights friendships, mentorships, and good sportsmanship. The content combines action shots with candid moments featuring kids, parents, and coaches to reinforce the inclusivity of the organization.
